Positioning & story
What you do, who it is for and why it matters, in words your sales team, investors and customers all repeat.
- For:
- New companies, new products, muddled messages
Press and hold.
Be seen more clearly.
Marketing and PR for businesses with something worth understanding. More than a decade making the hardest industries make sense. Now for yours.
Selected coverage
Every placement earned. None paid for.
The brief
Being good isn’t the same as being understood.
Plenty of excellent businesses are overlooked because the people who matter don’t fully understand what they do, what makes them different, or why they should care.
Much of our work has been with businesses in industries that are hard to explain and harder to stand out in. The job is always the same: find what makes them valuable, give people a reason to pay attention, and make sure the right people hear about it.
But the way people find, judge and choose businesses is changing. There are fewer journalists, more competition for attention, and a growing share of your customers now meet you through an AI answer before they ever reach your website.1
Those AI answers lean heavily on what trusted third parties have written about you.2 So earned coverage, a clear website and a sharp story now work as one system. We bring these together with whatever else your business needs to be noticed, understood and chosen.
Services
Marketing first. PR where it earns its place.
Brand & website
Identity, copy and a fast, well-built site. Senior design judgement at a speed that used to need a full agency.
- For:
- Outgrown or outdated sites
Launches & go-to-market
A plan, the assets and the timing for a product, a funding round, a new market or a new site.
- For:
- Anything with a date on it
Earned media
Stories journalists want, pitched by someone who has been one. National, trade and broadcast.
- For:
- Credibility you cannot buy
Content & thought leadership
Articles, posts and research that show what your leaders know, written from interviews, never from templates.
- For:
- Founders and expert teams
AI-search visibility
How ChatGPT, Gemini and Google's AI answers describe you, why, and what changes it.
- For:
- Anyone customers research first
Three ways to work together
Every price agreed before we start
A fix
One problem
A single, clear problem solved at a fixed price. An audit, a page, a plan, a pitch.
A project
Fixed price
A defined piece of work, quoted in full before we start. No surprises on the invoice.
A retainer
Monthly
Senior counsel and the work itself, every month, for businesses that want marketing handled properly.
Already have a marketing team?
We work alongside in-house marketers as easily as we work on our own. We add senior PR, sharper stories and extra hands where your team needs them, and leave the credit where it belongs.
Where we do our best work
- Software & technology
- Frontier technology
- Financial services
- Investment & asset management
- Professional services
- Politics & public affairs
- Founders at day one
- Manufacturers & engineers
- Health & care
- Charities
- Listed companies
And anyone else with something worth understanding.
How we work
We take you seriously.
The person you meet does the work.
No hand-off to a junior team after the pitch. Senior judgement on every piece of work.
We tell you what you need to hear.
Plain advice, early, including when the answer is to do less.
Prices agreed before we start.
Fixed fees for fixed work. You will know the cost before you commit.
Media coverage, earned.
Every piece of media coverage we have won was earned, not bought. If a story is not good enough yet, we tell you and help fix it.
AI-native. Human judgement.
AI makes our research faster and our work sharper. It cannot tell you which story matters, which journalist will care, or when you are wrong. That takes judgement built over more than a decade, and it is where we spend our time.
Every piece of work is signed off by the person you met.
Selected work
Coverage, with names attached.
Wheelcroft is led by Josh Adams, a former journalist, now a publicist and marketer, with more than a decade working in the most demanding industries.
Most of that time was spent at the frontier: technology that was new, hard to explain and easy to get wrong. The work has run from 0-to-1 startup consultancy, building a company's first story from nothing, to large organisations with a lot at stake.
Wheelcroft brings the same standard to businesses of every size and sector. If your work is worth understanding, we will make sure it is understood.
Press and hold.
Contact
Most things are better face to face.
Tell us what you are working on. We aim to reply within one working day and, where it makes sense, we’d like to come and see you.
josh@wheelcroft.co